The internet is a force for good; however, it hasn’t been designed specifically for children. With their own smartphone, young people now have access to a glittering array of experiences which they will explore more freely than they would on a shared device. The Own It App is designed to support and guide children as they make that journey.
Own It consists of a custom keyboard and companion application. The keyboard features technology and machine learning that can assess, intervene and provide help for areas including bullying, hate, toxicity, data privacy and emotions. It aims to support children’s wellbeing online by intervening with the right content at the right time – helping users deal with the dilemmas, micro-aggressions and friendship issues of everyday digital life.